our story

egg hatched in 2003, when designer susan lazar decided to switch from women's sportswear design to building lifestyle brand – egg. In 2006 susan and ceo adam neumann partnered, and with their shared vision, have been building egg ever since. with her attention on love and family, lazar is able to create products that are modern and beautiful highlighting the love between parent and child.

egg baby uses natural fabrics with clean, simple designs- with no bows and ribbons in sight. now the whole family can enjoy egg too – with the introduction of egg maternity and egg beauty (coming soon!)