Egg by Susan Lazar offers modern, designer apparel for babies and toddlers. Nurture your baby in style with Egg Baby!
Support unity through love, offer designs that are modern, balance chic with sweet, use environmentally-friendly materials, and highlight life's beginning...pure potential
Egg was launched by Susan Lazar in New York City in 2003, after the success of her contemporary women's line in the early 90s. With a focus on family and the nurturing element of fashion, Susan created Egg as an affordable luxury brand for babies and children.
"At Egg we love- love. I wanted to create a brand that embraced the bond between parents and their children. The name 'Egg' is inspired by each child's great potential. All eggs might look the same on the outside, but inside lays infinite possibilities." - Susan Lazar
Egg is recognized among celebrities including Jessica Alba, Gwyneth Paltrow, Cate Blanchett, Natalie Portman, Julianne Moore, Amy Adams, Jennifer Garner and more.
Born and raised in Philadelphia, Susan moved to the big apple where she studied fashion and business. She first caught the attention of the fashion world when she started her contemporary womens line, Susan Lazar, which gained popularity among celebrities like Jennifer Aniston. In the early 2000's, Susan started her own family, which inspired her to refocus her designs on the sweeter side of fashion, where she then created Egg.
"I couldn't be prouder of the brand. I'm inspired by my family everyday when I get home, and then I come to work the next day and I'm able to translate that for other families and their children. It's been an incredible journey."
Interested in becoming a part of the Egg team? Visit our careers page to see all open positions.